Choosing dental care
Your £30 dental consultation: what to discuss and what happens next
Prepare for a £30 planned-treatment consultation: your goals, questions, possible next steps and which scans or investigations may cost separately.
Get answers before you decide
Choosing dental care should feel straightforward. A £30 consultation gives you the opportunity to explain your wishes, ask about our approach and understand your options.
£30 for a planned-treatment consultation. Scans, additional investigations and emergency assessments may have separate fees; please confirm when booking.

A £30 consultation can sound almost too modest when the treatments you are considering — Invisalign, dental implants or cosmetic dentistry — might represent a much bigger investment. You may wonder whether it is a serious clinical conversation or simply a sales appointment.
The useful way to judge a consultation is not by its price alone. It is by whether you leave with a clearer understanding of your teeth, the options that may suit you, the limitations and what would need to happen next. A first appointment may be the beginning of a decision, not the point at which every detail is settled.
This guide explains how to make that first conversation genuinely valuable, what questions to ask and which assumptions you should avoid. The exact scope of any Iconic Smiles appointment, including investigations and any additional charges, must be confirmed when booking.
You do not need to arrive knowing which treatment to buy
Many people begin with a goal rather than a procedure. 'I want to smile more confidently.' 'I would like straighter teeth without obvious braces.' 'I have one missing tooth and want to understand my options.' These are perfectly adequate starting points.
It is useful to explain what bothers you, how long it has mattered and how much change you would like. You can also describe what you definitely do not want: visible appliances, extensive tooth preparation, a long treatment schedule or a result that looks unnaturally uniform.
The dentist should help translate your goal into possibilities rather than assuming your preferred online treatment is the only answer. Someone asking for veneers may discover that alignment and whitening are worth considering; someone asking about an implant may need a broader discussion of the available replacement options.
A first consultation is most helpful when it narrows the choices sensibly instead of rushing you towards one.
What can reasonably be discussed at the first visit?
The conversation may cover your dental history, the appearance or function you would like to change, relevant medical factors, your existing restorations and your expectations. Depending on the appointment booked and the practice's process, a clinician may examine aspects of your teeth, gums and bite or decide that further investigations are needed.
What is not sensible is promising that every patient will receive a definitive treatment plan, full radiographic assessment, digital simulation and fixed final quotation for £30. Complex implant planning or orthodontics can require additional appointments and investigations. Some patients may first need gum care or treatment for an active problem before elective work can be assessed properly.
Ask the practice exactly what the appointment includes and whether imaging, scans, specialist assessments or written treatment plans are charged separately. The current fee and scope should be transparent.
The government's guidance on choosing dental care stresses clear information about consultation prices, treatment options and written estimates. [1] That principle applies just as much to an initial low-cost appointment as to a full treatment course.
What should you be able to understand afterwards?
At a minimum, a valuable conversation should leave you knowing what the clinician sees as the principal issue, which broad options may be worth exploring and why a further investigation or specialist opinion might be necessary. You should also have an opportunity to ask about advantages, limitations, maintenance and likely treatment stages.
You might not receive an exact fee or timeline at the first visit if the necessary diagnostic information is incomplete. That can be a sign of responsible planning, not poor service. A dentist should not commit to detailed implant costs without understanding bone anatomy and the proposed restoration, or promise an Invisalign duration without assessing the movements required.
What you should receive is an explanation of what remains unknown and what the next step would establish. 'We need further imaging to judge suitability' is more useful than a confident promise based on insufficient evidence.
The Care Quality Commission describes informed decision-making as requiring relevant information about treatment, alternatives, risks and cost before consent. [2]
If you are interested in Invisalign
Tell the clinician what bothers you about the alignment: crowding, gaps, protruding front teeth, the way your bite feels or something else. Explain whether discretion, treatment time or a particular event matters to you. Ask whether clear aligners appear to be a reasonable possibility and what information is needed to confirm suitability.
A thorough orthodontic plan may require clinical records, scans, photographs and bite assessment. Attachments, refinements and retainers are important topics for the eventual treatment discussion. The first consultation can identify the questions you need answered rather than finalise every detail on the spot.
You can also ask what happens if aligners are not the best choice and whether fixed braces or other options deserve consideration. The British Orthodontic Society encourages adult patients to understand the treatment process and the importance of long-term retention. [3]
If the dentist says that your teeth need a different approach from the one you originally imagined, that can still be a valuable outcome.
If you are thinking about dental implants
The first conversation can explore which tooth or teeth are missing, how long they have been absent and what you hope to regain. You may be concerned about a visible gap, difficulty chewing or the prospect of a removable denture. Bring any information about previous extractions or existing bridges and dentures.
The dentist may discuss broad alternatives, which can include leaving a space, a bridge, a removable solution or an implant-supported restoration depending on the circumstances. An implant is not automatically right for every missing tooth, and its suitability depends on bone, gums, general health and the full restorative plan.
Imaging and further clinical assessment may be needed to examine the available structures and identify risks. Ask whether these are separate appointments or fees. You should not expect a final surgical plan or definitive price from a brief introductory conversation alone.
The useful result is a clearer sense of what needs investigating before committing to an invasive treatment.
If you want bonding, veneers or whitening
You may be surprised how often the best question is about how little dentistry is needed. If you dislike one chipped corner, there may be no reason to alter every front tooth. If your teeth are sound but darker than you would like, supervised whitening may be worth considering before restorative work. If the teeth are rotated, alignment may be the more conservative route.
Show the dentist the specific features you want to change. Ask how much sound enamel would be affected, whether a reversible trial could help, and what maintenance each option requires. Porcelain veneers and composite bonding may both improve appearance but have different implications for repair and future replacements.
The NHS explains that teeth whitening involves a professional suitability assessment and cannot change the colour of existing crowns and restorations. [4] That matters when patients arrive hoping one whitening course will transform all visible teeth uniformly.
A consultation should help you understand such limitations, not simply confirm an attractive marketing promise.
Five things to bring with you
You do not need an elaborate presentation. A short list of your two or three main priorities is more useful than forty heavily edited online photographs. If you have pictures showing a smile you like, bring them to explain your preferences, not as an exact template you expect to copy.
Bring a note of relevant medical conditions, medicines and previous dental treatments, especially if you are considering surgery. Bring any existing retainers, removable dentures or bite appliances if the practice asks for them. If you have had imaging or specialist correspondence elsewhere, ask whether it is useful to make those records available.
Finally, bring your practical constraints. Tell the clinician whether you have a fixed event date, a preference about appointment timing, anxiety about treatment or a budget you do not wish to exceed.
These details help the clinician tailor the conversation to your life rather than giving you generic descriptions of procedures.
What a consultation cannot promise
No responsible first appointment can guarantee that an implant will be possible, that Invisalign will move teeth exactly as shown in a simulation, or that veneers will reproduce a photograph down to the last detail. The outcome depends on clinical findings, treatment response and ongoing care.
A low consultation fee should not be used to minimise the complexity of further care. Some treatment planning can require special investigations, laboratory input, specialist assessment or several stages. You should be told when those become necessary and what they are expected to cost.
Equally, a consultation should not create an obligation to proceed. Elective treatment deserves time for reflection. You may choose to delay, select a more conservative option or ask for a second opinion. An informed 'not yet' can be just as sensible as an informed yes.
How to recognise a useful recommendation
Listen for specificity. Has the dentist identified what they think is causing your concern? Can they explain why one option may suit you better than another? Do they discuss any healthy teeth that can be left untouched? Are the uncertainties made clear without vague promises?
A practitioner might say, 'Your teeth are quite healthy, and a small adjustment may be enough,' or 'We need to examine the bite more carefully before offering a treatment duration.' Those answers show attention to the individual circumstances.
Be cautious if the entire conversation is built around a package price, a limited-time discount or a dramatic digital image before the health and function of the teeth have been considered. Price matters, but it should come after understanding what is clinically appropriate.
Ask what the next appointment would achieve and what information you would gain before committing to any larger fee.
Questions worth asking before you leave
Ask the clinician to summarise the most likely options and their main differences. Which teeth would be treated? What happens if you do nothing for now? Is there any health issue that should be dealt with first? Would a more conservative treatment meet your goal?
Then ask about next steps: whether imaging or scans are required, who would undertake the treatment, the likely stages, the process for a written quotation and how aftercare would work. If anything is uncertain, ask when it can reasonably be clarified.
You can request an explanation in language that makes sense to you. Nobody needs to understand a long list of dental terms to make a meaningful decision about their own mouth.
If you are unsure, take notes. Returning with a few thoughtful follow-up questions is entirely appropriate.
Frequently asked questions
Does £30 cover every scan and investigation? Do not assume that. Check the current appointment description and any additional diagnostic fees directly with the practice.
Will I get a final price for treatment at the first visit? Sometimes an indicative range may be possible, but complex plans often require examination and further records before a reliable written estimate.
Do I have to book treatment straight away? No. You should have enough information and time to make a voluntary decision.
Can I discuss more than one treatment? You can raise your overall goals, but confirm the consultation scope in advance, particularly if specialist assessment is needed.
Is a consultation worth it if I decide not to proceed? Yes, if it helps you understand your teeth, options, risks and what you would prefer to leave alone.
Begin with questions, not commitment
Iconic Smiles' £30 consultation is intended as an accessible starting point for exploring your dental options. Before booking, confirm the current fee, location, appointment type and whether any additional investigations would be charged separately.
A worthwhile first meeting should make your decision clearer and more comfortable, whether you proceed with treatment, gather more information or discover that only a small change — or none at all — is needed.
Clinical and patient information sources
- GOV.UK. Choosing and paying for dental care.
- Care Quality Commission. Consent to dental treatment.
- British Orthodontic Society. Adult orthodontics: what to know.
- NHS. Teeth whitening: assessment and limits.
- NHS. What happens at a dental appointment.
Your next step, when you’re ready
We would be pleased to welcome you for a £30 consultation at your preferred Iconic Smiles practice. Bring your questions, and we can talk through the options that may suit you.
£30 for a planned-treatment consultation. Scans, additional investigations and emergency assessments may have separate fees; please confirm when booking.
