Work with Us

Why Iconic Smiles?

From intellectually stimulating challenges and supportive colleagues, to the chance to work with advanced technologies, this is a place that will empower you to learn, grow and thrive.

Big enough for any ambition

As an independent, privately-owned, clinically-led practice group, founded by two brothers, a GP and Dentist, we have a deep understanding not only of the healthcare sector, but also the changing landscape of dentistry. With a supportive management team that takes care of compliance, practice management, people and resource planning, referral and enquiry management, you can focus on your own clinical care. To encourage this, we provide clinical mentorship, teaching, guidance and support for you to dare to dream and fulfil your career ambitions.

A culture that inspires

As a group, we believe innovation is nurtured by having a rich diversity of people and perspectives which is why Iconic colleagues come from a variety of dental disciplines and backgrounds. From the moment you join us, you’ll find yourself in an environment that’s welcoming and inclusive, where your enthusiasm and natural curiosity will be valued. 

Digital: the future is now

In a digitally transforming world, Iconic Smiles has never needed to be more agile or technologically adept than we are now. It makes us an exciting place to build a career. We work in a fast-moving environment, using advanced technologies like artificial intelligence and the latest Cloud tools to deliver the highest quality treatments and results for our patients.

Recognising and motivating you

Our people enable us to deliver quality outcomes for our patients. As an Iconic Smiles Team Member, you’ll make an important contribution, and you can be sure we’ll give you plenty in return.
We’ll give you all-encompassing learning opportunities, including challenging on-the-job experiences, guidance on a wide range of courses and support for further development. We also have network which help to make this a welcoming, inclusive environment.
There are no layers of management that you may find at dental corporates; we are dynamic, involved, responsive and committed to you. 
Our vision is simple: to be the clear choice for our patients, our people and our local communities.

get ahead of the curve

Our team of dentists with special interests and specialists are a great way to gain practical experience and get a head start in the world of dentistry. With the opportunity to learn every day, you’ll be encouraged to work with colleagues on treatment plans together.
Working alongside and learning from inspirational colleagues, you’ll be able to develop your skills, with the added support of recommended courses and collaborate with colleagues to plan comprehensive treatment plans.
Years of Experience
Google Reviews
Average Rating
Certified Dentists


“Culture in any organisation is how their people’s hearts and stomachs feel on a Sunday night about Monday morning”
At Iconic Smiles, our commitment revolves around bringing together the best dental professionals and guiding our teams towards excellence within their respective fields. We prioritise the continual development of our dentists, shaping fulfilling career trajectories grounded in principles of respect, understanding, and collaborative excellence. Our focus lies in providing unwavering support, ensuring that you are operationally supported, allowing you to focus on the patient journey. Our objective is to establish an ideal platform for care delivery, fostering shared learning through mechanisms such as peer-review, case-based discussions, and mutual support. By joining the family, you become an integral part of a professional team devoted to providing an outstanding patient journey, marked by perpetual attentiveness and an enduring commitment to continuous learning

Great Place to Work 2023

Best Workplaces 2024 - #2 in United Kingdom

Good Business Charter Accredited

Our Opportunities

supporting you every step of the way

Clinically-Led and Clinical Freedom

Powered by Artificial Intelligence


Learning from your colleagues

Embracing Digital Innovation

Maximise your career potential


As dentists/doctor ourselves, we believe continued self-development and lifelong learning is essential to delivering industry-leading clinical care to our patients. To support your learning we provide guidance on unleashing your potential, local hands-on courses, study clubs and regular 121s for all of our clinicians.

one-family, support, best place to work

Iconic Smiles offers a knowledgeable, family, support group for all members of the team. Within our practices, you will find experienced clinicians offering clinical support when needed, whilst retaining your own full clinical freedom. Our network of dentists includes Medico-Legal Expert Advisors, Educational Supervisors for Dental Foundation Training, Mentors, Lecturers, Specialists, Consultants and dentists with special interests. Our team is a family, and everyone is valued and welcome.

work-life balance, flexibility & pastoral care

Your health and well-being is paramount, and so, we offer a variety of full and part-time hours to better support a good work/life balance. Our flexible approach supports your self-development needs by allowing time for learning, relaxation and holidays too.

mentoring & career development

At Iconic Smiles, we promote continued career progression and development. We will work with you, through appraisals and personal development plans, to map out your career pathway, and assist you along the way to achieving your goals. Our desire is for you to grow with us and will provide the resources and mentoring to achieve this.

If your long-term goal is not only clinical dentistry, then there is the opportunity to further your career by working towards our Co-Ownership Programme.

Technology plays a pivotal role in our practices, as we’re committed to offering the latest advancements in cosmetic dentistry treatments. Equipped with cutting-edge tools such as Invisalign, 3D Itero scanning, CBCT, and digital scanners, our practices stand at the forefront of dental innovation.
Through substantial investments in equipment and continuous learning, training, and education for our team, we strive to empower them to become leaders in their field. Our goal is to establish our practices as the best in the country, boasting a comprehensive range of state-of-the-art equipment, including:

With total clinical freedom, our teams can select their preferred materials and laboratories, ensuring personalised care for every patient. Moreover, our commitment to ongoing training and development extends to all members of our team – dentists, dental care professionals, concierge, and

management – guaranteeing that our patients receive unparalleled experiences, whether they opt for private or NHS services 

We have developed a cloud-based software solution, with developers in Asia-Pacific to leverage the advent of artificial intelligence (AI) to customise the patient experience, from initial enquiry, to first-class compliance, to team management, to 3D scanning and radiography. We are in the process of licensing it to the rest of the healthcare sector. As a result, we are the only dental practice group in the United Kingdom to have pioneered and be powered by the software
We understand the importance of work-life balance and we encourage flexible working patterns that allow our teams to spend time with family, regularly recharge our batteries so that when focused on patient care, we are the best that we can be for our patients. 
Our lunch-and-learn sessions, evening training sessions, along with regular practice dinners, Christmas party and summer barbeque enables the teams from all practices to network and enjoy the family ethos of Iconic Smiles.

what we look for

With total clinical freedom, our teams can select their preferred materials and laboratories, ensuring personalised care for every patient. Moreover, our commitment to ongoing training and development extends to all members of our team – dentists, dental care professionals, concierge, and management teams.

Career Motivation

You’ve thought about your career in dentistry and where you want to be in five years time. You dare to dream and aim for the stars, constantly pushing yourself to be curious about learning.

Demonstrate Integrity

You’re motivated to ensure your working practices adhere to rules and regulations. You follow clinical evidence based dentistry and this is reflected in your technical work and patient care.

Purposeful Collaborator

You thrive in achieving results
through teamwork and are able to leverage collective expertise and embrace different perspectives

Communicate Effectively

You have the ability to communicate clearly in both written and verbal communication styles, so your
message leaves an impact and is clearly understood

Drive Quality

You’re proactive in taking ownership of tasks, pre-empting issues and determined to achieve high-quality results 

Resilient Performer

You’re able to maintain a positive
attitude when faced with challenges. You understand your own emotions and can discuss difficulties in a constructive manner

Credible Connector

You enjoy building and maintaining lasting relationships with others; taking the time to get to know them and understand their opinions

Foster Innovation

You’re comfortable with uncertainty and can quickly adapt to complex and ambiguous situations, as well as propose new ideas and solutions appropriately

Show Curiosity

You’re inquisitive, able to learn from your mistakes and strive to develop and improv

Critical Thinker

You analyse and interpret complex information and can then use this insight to solve problems

Leverage Technology

You embrace new technologies and you are curious about the changes and opportunities that the latest technology brings


Contact Us

Get in Touch or Give Feedback

Please DO NOT use this contact form to enquire about NHS appointment availability as we will not be able to respond. For enquiries about NHS appointments/NHS treatment, please call your local practice and our Patient Concierge Team will be able to advise you.