A smile being assessed with a dental shade guide.
TEETH WHITENING

Teeth whitening

Professional whitening can lift staining and brighten the natural teeth using prescribed gels and custom trays, with the process supervised by the dental team.

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WHY TEETH DARKEN

Coffee, tea, food and time all leave their mark.

Natural teeth gradually accumulate external and internal staining. Whitening uses peroxide-based gels to lighten the teeth while leaving the shape of the smile unchanged.

BOUTIQUE WHITENING

Whiten at home, with a clinical plan.

Iconic Smiles currently offers Boutique home whitening. Custom trays are worn with the prescribed gel for the recommended time, allowing whitening to progress gradually at home.

  • Boutique by Day — 6% hydrogen peroxide, around 1.5 hours daily
  • Boutique by Night — 10% carbamide peroxide, typically 4–6 hours
  • Boutique by Night — 16% carbamide peroxide, typically 4–6 hours / overnight
  • Hybrid Pro — 4.25% hydrogen peroxide + 4.25% carbamide peroxide, typically 3–4 hours or overnight
  • B1 Guarantee — eligibility applies; ask the dentist for the current protocol
USING YOUR TRAYS

Small amounts. Consistent wear. Clean trays.

Brush first, place a small amount of gel into the tray, seat the tray fully and remove excess gel from the gum margin. Follow the prescribed wear time, then brush your teeth and clean the trays with cool water and a soft toothbrush.

MAINTENANCE

Whitening works best on a healthy, clean mouth.

A hygiene appointment can improve external staining before whitening. Existing crowns, veneers and fillings do not whiten in the same way as natural teeth, so restorative planning may need to take place after the final shade is established.

Dental hygiene →Composite bonding →
FEES & FINANCE

Clear from the beginning.

The current Iconic Smiles fee guide lists this treatment from the amount shown. Exact fees depend on clinical complexity, materials and your final plan.

from £400
FREQUENTLY ASKED QUESTIONS

Useful answers before you decide.

How much does whitening cost?+

The current Iconic Smiles fee guide lists at-home tooth whitening from £400.

Will whitening make crowns or veneers lighter?+

No. Whitening changes natural tooth structure; existing restorations may need to be reassessed if they no longer match.

What if my teeth become sensitive?+

Sensitivity can occur. Follow the prescribed protocol and contact the practice if symptoms are significant or persistent.

Meet the clinicians

Three disciplines.
One joined-up plan.

Implant, restorative and orthodontic expertise brought together around one patient.

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RELATED CARE

Keep exploring.

Dental hygiene→Composite bonding→Porcelain veneers→Smile makeovers→
YOUR NEXT STEP

Brighten the teeth first. Then decide whether anything else actually needs changing.

Choose your preferred practice or send a Smile Enquiry and the team will help you take the next step.

Book a consultation