Bonding, veneers and whitening
Iconic Smiles’ verified recognition timeline: 2026 to 2023
Explore Iconic Smiles’ published award recognition from 2023 to 2026, including its 2026 Best Dental Practice award.
Discover what could suit your smile
Whether you are thinking about colour, shape or a subtle change, a £30 consultation is a welcoming place to share your ideas, ask questions and explore a personalised approach.
2026: two distinct issuer records
Iconic Smiles received two separate awards in 2026: Best Dental Practice from Business Awards UK, and Best Cosmetic Dentistry Clinic 2026 – Hertfordshire from SME News, which lists the practice as Experdental Ltd trading as Iconic Smiles. Each organiser publishes its own result, so you can see exactly what was recognised. [1][2]
2025 and 2024: keep status and region visible
Business Awards UK lists a Best Dental Practice finalist position in 2025 and a win in 2024; its 2024 results also include a separate Patient-Centered Dental Care finalist position. Dentistry’s 2024 awards publication records Sustainable Business Award, South, as a win. [3][4][5]
2023: verified digital innovation recognition
In 2023, Business Awards UK named Iconic Smiles its Digital Dentistry Innovation winner. A separate sustainability claim for that year has not been confirmed by the supporting records, so it is not included among the verified achievements here. [6]
In practical terms:
Awards can help you get to know a practice. Your consultation is where that broader picture becomes personal: who will care for you, what your options are and how you will be looked after afterwards.
The independently published result
You can read the organiser’s announcement of the 2026 Best Dental Practice award directly. It names Iconic Smiles and identifies the competition and year, making the recognition straightforward to check. [source]
A date gives the claim an identifiable record
The result varies by year: Iconic Smiles was a Business Awards UK winner in 2026 and 2024, and a finalist in 2025. Keeping the year beside each result helps you find the relevant announcement. [source][source][source]
Identify the person as well as the practice
You will also want to know the people involved in your care. Our team information introduces the clinicians; your treatment plan should make clear who will assess you and who will carry out each stage. [source]
Start with the group’s record
The 2026 Best Dental Practice award recognises the practice’s achievements. At your appointment, the discussion can focus on what matters to you and the clinician best placed to help with the treatment you are considering. [source]
Three sources, three questions
Awards, patient reviews and clinical audits tell you different things. An award records recognition within a competition; a review describes someone’s experience; an audit examines a particular aspect of care. Read together, they can give you a fuller picture, provided each is described accurately. [source]
Use the clinical consultation for treatment choices
Your examination and priorities will shape the treatment recommendation. The clinician should explain the options, important risks and future care. If sustainability matters to you, that can be part of choosing a practice, alongside the clinical information relevant to your teeth.
Check the present clinical application
Our technology page explains the imaging, scanning and planning tools used within the group. At your visit, the team can explain which are useful for your proposed treatment and where those appointments would take place. Explore related Iconic Smiles patient information
Apply the same precision to treatment information
Before you decide, you should understand the fees, what they include and the order of treatment. If further findings change the plan, the team should explain the changes and revisit your consent.
Understand the team arrangement
A plan involving teeth straightening, repairs and implants may bring several clinicians together. You should know who coordinates the appointments, explains the overall options and keeps you informed if the plan changes.
Connect the listing to the treatment you want
For cosmetic treatment, confirm which practice and clinician you would see. The assessment will establish what suits your teeth, where treatment will take place and whether any tooth preparation is needed. A group award cannot answer those individual questions. Find an Iconic Smiles practice
Understand the subject of the recognition
A sustainability award tells you about the area recognised by its organiser. Questions about a tooth’s outlook, a clinician’s specialist registration or treatment results need their own supporting information. Supporting source (dentistry.co.uk)
What to compare at a consultation
When considering a treatment proposal, look for a clear diagnosis, named clinician, alternatives, important risks, full estimate and review arrangements. These details help you decide whether the care suits you.
Keep a separate clinical checklist
It helps to know who will assess and treat you, what relevant experience they have and what your written plan proposes. Your medical history and the condition of your teeth remain central to that discussion.
Ask how any outcome figure was constructed
If you see a success percentage, its meaning depends on who was studied, what counted as success, how long people were followed and whether anyone was lost to follow-up. Implant research distinguishes an implant remaining present from broader measures of health, function and complications. Those details help your dentist explain how a published figure relates to you. Read the supporting clinical study (2)
Make the treatment information useful as well as promotional
A first enquiry gives you the chance to explore the proposed treatment, its benefits, important risks, alternatives and costs. You should have time to understand those details before giving consent.
Why another year cannot change this result
The practice’s winner in the organiser’s 2024 and 2026 results can be read alongside its 2025 finalist position. Each result belongs to its own year; together, they describe the record more accurately than saying the practice won every year. Supporting source (business-awards.uk)Supporting source (business-awards.uk)
Use registration information for the appropriate purpose
You can check the treating professional’s registration and any specialist-list claim through the GDC. General registration, further training and specialist-list entry mean different things. The practice can explain any unfamiliar title and how that clinician’s role relates to your care.
The original claim needs its own record
A 2023 Sustainable Dental Business win was mentioned in an earlier draft, but the available independently verified award records do not confirm it. That particular claim remains unconfirmed unless the relevant organiser’s result or another primary record is supplied.
Ask the question relevant to your proposed care
Your consultation should explain what the examination shows, what treatment may help, the alternatives and the uncertainties. You should also know how progress and the eventual result will be reviewed.
Keep the organiser and category attached
The full award description is Best Dental Practice, Business Awards UK, 2026. Including the organiser and year makes the recognition clear without implying a guaranteed result from an implant, cosmetic procedure or course of teeth straightening. Supporting source (business-awards.uk)
Use the timeline to support a current enquiry
If the timeline has encouraged you to enquire, the next step is a conversation about the services and clinicians available now. Your own plan should explain the stages, costs, risks, alternatives and continuing care.
Know who owns each decision
For a plan with several stages, you should know who coordinates assessment, teeth straightening, surgery and the final restoration, including who provides follow-up. A written plan and clear contact details help you stay informed throughout.
Compare the actual cosmetic options
When comparing veneers, bonding or another option, consider what each would change, whether healthy tooth tissue would be affected and what maintenance to expect. Your plan should distinguish treatment needed for dental health from changes you choose for appearance.
Bring the information back to the proposed procedure
The team should explain why the proposed clinician is suited to your care, which stages they will handle and when another clinician’s expertise might be needed. That makes qualifications and experience meaningful to your own treatment.
Keep the statement traceable
A clear award description names the recipient, organiser, year, category and whether the result was a win or finalist position. This also follows the GDC’s requirement for accurate, non-misleading information about dental services.
Ask for current examples rather than assumptions
If you are interested in a practice policy, the team should explain how it works today and which locations it covers. An award alone does not establish a measured carbon reduction, a particular clinical process or identical arrangements at every branch.
Research and guidance
- Business Awards UK — published 2026 winners
- Primary professional guidance — smenews.digital
- Business Awards UK — published 2025 finalists
- Business Awards UK — published 2024 results
- The 2024 Dentistry Awards – the winners! - Dentistry The 2024 Dentistry Awards – the winners! - Dentistry
- Business Awards UK — published 2025 finalists
Your next step, when you’re ready
We would be pleased to welcome you for a £30 consultation at your preferred Iconic Smiles practice. Bring your questions, and we can talk through the options that may suit you.
Any additional investigations and their fees will be explained before you decide.