Choosing dental care
Using dental awards when booking a first local consultation
If an Iconic Smiles award has prompted your enquiry, identify the organiser, year and category.
Get answers before you decide
Choosing dental care should feel straightforward. A £30 consultation gives you the opportunity to explain your wishes, ask about our approach and understand your options.
Verify the result you have seen
An Iconic Smiles award can be a useful starting point when choosing where to book. Check the organiser, year and category to understand what it recognises. The Business Awards UK 2026 result and SME News Hertfordshire listing are separate awards. [1][2]
Book for the question you actually need answered
When booking, tell the team what you would like to explore, whether that is replacing a missing tooth, straightening your teeth or changing your smile. Confirm the location and what the appointment covers. Booking a consultation gives you the opportunity to understand your options before deciding on treatment. [3]
Know what information to request
You should know who will see you, which records to bring and what the consultation fee includes. Before choosing treatment, you will need an explanation of the findings, alternatives, important risks and likely costs. [4]
What matters here:
The most useful first visit starts with what you want to understand or change. That gives the clinician a clear starting point for an examination and a discussion of your options.
Compare treatment proposals separately
If you are comparing practices, use the same questions: what do the findings show, what could treatment achieve, who would provide it and what are the alternatives? An award can add context, while the proposed care needs to make sense for your teeth.
Make the unresolved issue specific
Bring any treatment plan you are considering and explain what you want to understand about extraction, the amount of treatment, its order, materials or cost. The clinician can explain what the existing information shows and whether an examination or further records are needed before you decide.
Examine the whole reconstruction
Ask which teeth can be retained, what disease must be treated and how the intended restoration will be supported. If implants are involved, distinguish fixture placement from the final teeth and their upkeep. Advanced periodontal rehabilitation guidance also emphasises coordinated care within its specific disease scope. NHS patient informationRead the supporting clinical study (3)
Add the practical commitments
Compare stage locations, visit requirements, total fees, temporary care and follow-up. Use written inclusions so that assessment, active treatment and maintenance are not confused. The strongest choice is the one whose clinically appropriate pathway you understand and can follow, with awards described accurately alongside it. See our current treatment fees · Find an Iconic Smiles practice
Ask for the reasons behind a different plan
Different recommendations may reflect different findings or priorities. Before starting treatment, you should understand the reasons, any irreversible steps, temporary care and what waiting would mean. If you seek another opinion at this planning stage, it should help you understand your options.
Start with the verified recognition
Iconic Smiles has independently published practice and digital-innovation recognition. These records can support an enquiry into the group’s services. For complex rehabilitation, the next evidence needed is the individual diagnosis and a plan connecting the proposed treatments to the intended function. Supporting source (business-awards.uk)Supporting source (business-awards.uk)
Put the awards on equivalent terms
Two badges may refer to different organisers, years, regions or finalist positions. Record those details before comparing them. The Iconic Smiles 2026 Hertfordshire cosmetic listing and Business Awards UK practice win demonstrate why category wording matters: they recognise different things. Supporting source (smenews.digital)Supporting source (business-awards.uk)
Review uncertainty and the fallback plan
A complete proposal should identify provisional stages, changes that would require reassessment and the alternatives if a preferred option becomes unsuitable. Include the full estimate and supportive care. A detailed, understandable sequence is more valuable to this decision than extending an award title into a guarantee.
Recognition can prompt an enquiry, not settle the answer
An award may encourage you to book your first consultation or explore a treatment proposal before you commit. The decision will still depend on your examination, the likely outlook for your teeth and the options that suit your priorities. Supporting source (business-awards.uk)
Research and guidance
Your next step, when you’re ready
We would be pleased to welcome you for a £30 consultation at your preferred Iconic Smiles practice. Bring your questions, and we can talk through the options that may suit you.
Any additional investigations and their fees will be explained before you decide.