Awards & Recognition

Iconic Smiles – a multi-award-winning dental group in Hertfordshire & London.

Our Awards at a Glance

Over the last three years, Iconic Smiles has been recognised by independent national and international bodies for clinical quality, patient experience, workplace culture and digital innovation. Below is the full, verified record, arranged by year for clarity.

Winners & Major Recognitions

2025 – Winners

  • The Sunday Times Best Places to Work 2025
  • Listed in The Sunday Times Best Places to Work 2025 for small organisations
  • Highly Commended in the Best Places to Work for 16–34-Year-Olds spotlight award

2024 – Winners

  • Great Place to Work® UK – UK’s Best Workplaces™ 2024 (Small Organisations)
  • Ranked in the national Top 5 small organisations, 2nd place
  • Great Place to Work® UK – UK’s Best Workplaces for Development™ 2024
  • Listed for outstanding learning and development in small organisations
  • The Sunday Times Best Places to Work 2024
  • Named on The Sunday Times Best Places to Work 2024 list in the small organisation category

2023 – Winners

  • Great Place to Work® 2023
  • Certified™ Great Place to Work – Winner

Finalists & highly commended

2025 – Finalists and commendations

  • The Dentistry Awards 2025 (FMC)
  • Sustainable Dental Business Award / regional category – Finalist
  • Private Dentistry Awards 2025
  • Finalist across multiple categories (including Patient Care, Practice of the Year, Team of the Year, Treatment of Nervous Patients)

2024 – Finalists and commendations

  • Private Dentistry Awards 2024
  • Team of the Year (South / South East) – Finalist
  • Patient Care – Finalist
  • Practice of the Year (South) – Finalist
  • Treatment of Nervous Patients – Finalist

2023 – Finalists and other recognitions

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What this Means for our patients

These awards and short-listings are independent evidence that:
  • Our clinical standards meet or exceed national benchmarks in sustainability, digital dentistry and complex care.
  • Our teams and systems are trusted by external assessors, not just by us.
  • Our workplace culture is strong enough to be recognised by both The Sunday Times and Great Place to Work®, which supports staff retention and continuity of care.
  • Our investment in technology and training is visible at UK-wide award level, and even internationally.
For patients, that translates into stable, caring teams, consistently excellent treatment quality, and a practice that is routinely measured against the best in the country.

Frequently asked questions about our awards

1. Are these awards just “paid badges”?

No. The schemes above (e.g. The Dentistry Awards, Business Awards UK, HealthInvestor, LaingBuisson, The Sunday Times, Great Place to Work®) all have published short-lists and winners, judged against set criteria. Iconic Smiles appears by name on those external sites.

2. Do awards actually change my care?

Indirectly, yes. To compete at this elite level we must evidence clear clinical protocols, governance, staff training and patient feedback – the same things that drive safer, more predictable treatment outcomes.

3. Are these awards only for private dentistry?

No. Several programmes (LaingBuisson, HealthInvestor, The Sunday Times, Great Place to Work®) are health- or workplace-wide and include NHS-connected organisations, not only private practices.

4. How do you keep this up to date?

We update this page when award bodies publish new short-lists and results. Every entry on this page can be traced back to an external URL from the awarding body or official media partner.