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Meet our Experienced Dentists

Dr Kishan Patel

Specialist Orthodontist

Invisalign Provider

Dr Vishal Patel

Cosmetic Dentist

Interests: Composite Bonding, Invisalign, Smile Makeovers

Mr Mayur Pandya

Dental Surgeon

Interests: Oral Surgery, Implant Dentistry

Our Philosophy

Since 1974, our brands have been family businesses. In the beginning, our founders had a very simple philosophy:

“Provide the best customer service possible, nothing less.”

A generation later, we still insist on the same unwavering commitment to those standards we established long ago. Standards mostly abandoned in a big corporation, profit driven, world.

At Iconic Smiles, we are relentless about quality. If a team member does not live up to our promised standards, they will not bear our Iconic name; as simple as that.

Our dentistry is provided only with the best technology, equipment and materials. Beautifully perfected composite bonding, hand-crafted smiles, meticulously planned orthodontic treatment and digitally designed porcelain crowns and veneers, with materials procured from around the world, not to mention, the world’s most placed dental implant system.

We know that there are easier, faster, even more economical ways to provide dentistry. But compromising quality doesn’t work for us. From Iconic Smiles’ whitening treatments and hygienist services, to Invisalign and Osstem Implants, to our array of composites and world-class digital technology, you can count on Iconic Smiles for dentistry provided with exceptional care.

And because quality is the hallmark of great dentistry, we guarantee the highest level of service that we can muster.

Every team member commits to ensuring that every treatment that you receive is delivered with great care and no compromise.

At a time when dentistry has come into question more than ever, you can trust that there is never a question of our commitment to quality, above all else. It’s a promise we have made for years and it is a promise that we will continue to keep.

Our Commitment

We will continuously improve the quality of our dental care, with the use of the best technology and through the involvement of our dedicated teams.

Mission Statement

Our mission is to be recognised as the leading provider of exceptional customer service and the highest quality dental care.

Our Values



we use our expertise and latest techniques to provide excellent dental care, nothing less.



we embrace new technologies, techniques and latest research to offer state-of-the-art dental solutions, ensuring the best care for our patients, without compromise.



demonstrating empathy, understanding and sensitivity to the needs of our patients and teams, ensuring the wellbeing of all.



we support our community, work with other healthcare services to promote overall health, take responsibility for the future of our environment to promote a sustainable world



we work with our patients to help empower them to choose the best options for them. We encourage teamwork and cooperation among professionals, fostering a supportive and respectful environment where everyone’s expertise is valued.



we act with honesty, transparency, and ethical conduct in all aspects of our service, building trust and maintaining professional credibility.



we value diversity and treat every individual with respect and dignity. By building a workforce as diverse as the patients we serve, the more perspectives we have, the better the care we provide.



we win as a team. People are at the centre of everything we do, from our employees and clinical teams to those who touch our services to the communities we provide healthcare for.

"Culture in any organisation is how their people’s hearts and stomachs feel on a Sunday night about Monday morning"

Contact us today to schedule an appointment.


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Please DO NOT use this contact form to enquire about NHS appointment availability as we will not be able to respond. For enquiries about NHS appointments/NHS treatment, please call your local practice and our Patient Concierge Team will be able to advise you.