How Much Does Teeth Whitening Cost?

Teeth whitening is one of the most popular cosmetic dental procedures, offering a simple and effective way to brighten your smile. If you’re considering teeth whitening, one of your primary concerns is likely the cost. The price of teeth whitening can vary depending on several factors, including the method used, the dentist’s expertise, and your location. In this article, we’ll break down the costs associated with different teeth whitening options.

Understanding Teeth Whitening

Teeth whitening involves using bleaching agents to lighten the colour of your teeth. There are several methods available, each with its own cost structure:

  1. In-Office Professional Whitening
  2. At-Home Professional Whitening Kits
  3. Over-the-Counter Whitening Products

In-Office Professional Whitening

In-office professional whitening, also known as chairside bleaching, is performed by a dentist and provides the quickest and most dramatic results. The procedure typically takes about an hour and involves applying a high-concentration bleaching gel to your teeth.

Cost of In-Office Whitening

The cost for in-office professional whitening at Iconic Smiles can range from £300 to £600 per session. However, we are currently offering a special discounted price of £400 for a limited time. This price includes the professional expertise of our dentists, the use of high-quality bleaching agents, and the safety measures taken to protect your gums and oral health.

At-Home Professional Whitening Kits

Dentists can also provide custom at-home whitening kits. These kits include custom-made trays and a professional-grade bleaching gel. While the results take longer to achieve compared to in-office treatments, they offer the convenience of whitening your teeth at home.

Cost of At-Home Whitening Kits

At Iconic Smiles, our at-home professional whitening kits typically cost between £200 and £400. This price includes the custom-made trays, bleaching gel, and instructions on how to use the kit effectively to achieve optimal results.

Over-the-Counter Whitening Products

Over-the-counter whitening products, such as whitening strips, gels, and toothpaste, are available at pharmacies and supermarkets. These products are generally less expensive but also less effective compared to professional treatments.

Cost of Over-the-Counter Products

The cost of over-the-counter whitening products ranges from £10 to £50. While these products can help to some extent, they often provide less noticeable results and may take longer to achieve the desired effect.

Factors Influencing the Cost of Teeth Whitening

Several factors can influence the cost of teeth whitening:

  1. Type of Whitening Treatment: In-office treatments are typically more expensive than at-home kits and over-the-counter products due to the immediate and noticeable results they provide.
  2. Dentist’s Expertise: Experienced dentists may charge more for their services, but they also offer a higher level of care and expertise.
  3. Geographical Location: The cost of dental treatments can vary based on your location. In urban areas, prices might be higher compared to rural locations.

Why Choose Iconic Smiles?

At Iconic Smiles, we offer professional teeth whitening services at our Hatfield and Cheshunt locations. Our experienced team is dedicated to helping you achieve a brighter, whiter smile in a safe and effective manner. We use the latest technology and high-quality products to ensure the best possible results. And for a limited time, take advantage of our special discounted price of £400 for in-office teeth whitening.


Teeth whitening is an excellent way to enhance your smile and boost your confidence. The cost of teeth whitening can vary depending on the method you choose and other factors. Whether you opt for in-office whitening or a custom at-home kit, Iconic Smiles is here to help you every step of the way.

For more information or to schedule a consultation, contact Iconic Smiles at our Hatfield or Cheshunt locations today. We look forward to helping you achieve the smile you’ve always wanted.

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